Member Pop-Ups & Panels:
Your Customers Are Your Best Marketers: How to Leverage Their Stories with Afton Brazzoni
Most businesses are sitting on their most powerful marketing asset and not using it.
In this session, you'll learn how to turn your customer experiences into stories that actually drive buying decisions. The kind of stories that make people think, “If this worked for them, it could work for me."
You’ll learn how to uncover the stories already happening inside your business, shape them into clear, compelling narratives, and use them across your marketing and sales process. Not as fluff or feel-good content, but as strategic assets that build trust, handle objections, and support premium pricing.
You’ll also see how one strong story can fuel multiple pieces of content, so you’re not constantly starting from scratch or guessing what to say.
If your marketing feels like it’s not converting as well as it should, this will show you a more effective way forward, one rooted in real results, real people, and real proof.
Afton Brazzoni is the founder of Scribe National, a B2B content marketing agency that serves clients across North America and Europe. She is a journalist turned agency owner with 17 years' experience in storytelling and content writing. At Scribe, Afton and her team specialize in creating content assets like customer success stories, research reports and blog posts that build trust and drive sales. Since 2019, they've served over 100 companies with high-quality original content, including several billion-dollar technology brands.
After building her agency to multiple six figures in annual revenue and earning her coaching certification, Afton also coaches experienced service providers and consultants to grow businesses that are both profitable and peaceful. She supports clients 1:1 as they build clearer brand positioning, stronger offers and sustainable growth.
Connect with Afton: https://www.linkedin.com/in/aftonaikens/
Instagram: https://www.instagram.com/aftonbrazzoni
Website: www.scribenational.ca
Event Details:
July 8 2026, 1 PM - 2 PM EST
Online via Zoom
Member Pop-Ups & Panels are one-off events led by an Elleiance Masterminder member, designed to spotlight the depth of expertise within our community.
These sessions may take the form of a presentation, workshop, panel, Q&A, or interactive experience.
These events are included for ALL Elleiance Members (Both Networkers and Masterminders may attend).