Award Partner Spotlight: Brandon Connor of Blossom Accounting
The Capital Elle Business Impact Award exists because access changes outcomes. Women own roughly 40% of Canada's small and medium-sized businesses, but only about 2% grow past seven figures in revenue. Closing that gap takes more than talent. It takes the right people in your corner.
Our award partners are part of how that access gets built. Today we're introducing you to one of them. She's also one of our own.
From corporate accounting to her own firm
Brandon Connor spent years in corporate accounting. Along the way, she saw a gap. Entrepreneurs had access to people who could file their taxes and reconcile their books. What they didn't have was access to the kind of financial guidance that actually informs decisions.
So she built it. Brandon founded Blossom Accounting to bring that level of guidance to the entrepreneurs who need it most.
One team, the full financial picture
Blossom Accounting is a Canadian bookkeeping, tax, and fractional CFO firm serving online entrepreneurs. Under Brandon's leadership, it has grown into a team that manages the full financial picture for its clients, from monthly bookkeeping to year-round tax planning to ongoing CFO support.
For her clients, that means no more piecing together separate providers. It means one team that knows their business inside and out, and shows up every month with a clear view of where they stand and what comes next.
Beyond compliance
Brandon works directly with coaches, consultants, and agency owners as their fractional CFO. Her focus is translation: helping clients understand what their numbers mean, so every major financial decision is made with clarity and confidence.
That clarity matters more than most founders realize. A business that understands its numbers is a business that can make a credible case to lenders, investors, and buyers. It's the foundation of closing the Value Gap.
Why she's an Award Partner
Brandon joined the 2026 Capital Elle Business Impact Award as a Community Partner to support a mission she believes in: helping women-led businesses secure capital.
Quick facts
Business: Blossom Accounting
Founder: Brandon Connor
Services: Bookkeeping, tax, and fractional CFO support
Serves: Canadian online entrepreneurs, including coaches, consultants, and agency owners
Elleiance membership: Masterminder
Website: blossomaccounting.com
LinkedIn: linkedin.com/in/brandon-connor-cpa/
Instagram: @blossomaccounting
Join the room
Every founder featured in this series is an Elleiance member. That's not a coincidence. Membership puts you in the room with women who open doors for each other. Sponsorship over mentorship.
Thinking about applying for the 2026 Capital Elle Business Impact Award? Applications close October 28 at 9PM EST, and Elleiance members apply free.
